{"id":3363,"date":"2023-12-14T13:03:32","date_gmt":"2023-12-14T13:03:32","guid":{"rendered":"https:\/\/enjoy-test.be\/?p=3363"},"modified":"2024-02-29T16:00:58","modified_gmt":"2024-02-29T16:00:58","slug":"setting-goals-for-your-data-strategy","status":"publish","type":"post","link":"https:\/\/nemeon.io\/nl\/2023\/12\/14\/setting-goals-for-your-data-strategy\/","title":{"rendered":"Doelen stellen voor je datastrategie"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Writing elaborate documents is a great pastime for people who love to play with words. However, if it has \u201czero\u201d value for the organization as such, I hope nobody is paying for it. A data strategy \u2013 in my humble view \u2013 is an operational document, a plan, that helps management put in place structures and processes to \u201charvest\u201d the value that waits to be uncovered in the depths of a data lake or the far ends of a data warehouse. But where to begin? Setting your goals should be top priority before kicking off any strategic data project. What is the main goal you seek to accomplish? Is it innovation? Is there a set of user needs you aim to address? Are you engaging with the data project to tackle current cyber threats or to incorporate the ever changing regulatory framework?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever the case may be, any operational data project will likely start from a concrete business case. [Interesting point here: you could work \u201cbottom-up\u201d \u2013 winning over management by picking the low hanging fruit and generating evident (small-scale) successes or work \u201ctop-down\u201d with a broader strategy that aims to incorporate individual projects in a more encompassing framework.]\n\n\n\n<p class=\"wp-block-paragraph\">When making the business case for a data project, it is good to fall back on what the Information Systems literature has tried to teach us since its inception: any information system consists of (1) people, (2) process, and (3) technology. Missing one of these elements almost guarantees the failure of any new system. a simple yet effective \u201ctool\u201d that can be used to determine the goals of a data project is the \u201cData Value Map\u201d (DVM) that&nbsp;<a href=\"https:\/\/osf.io\/preprints\/jg4pr\/\">Nagle et al.<\/a>&nbsp;(2019) presented in a position paper. Simplistically, the tool aims to answer:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Why\u00a0<\/strong>is the data used the way it is? In other words: what are the underlying objectives and motivations for doing the data task?<\/li><li><strong>What\u00a0<\/strong>data is involved?<\/li><li><strong>When\u00a0<\/strong>is the data\u2026 (being stored, used, \u2026): highlights the temporal aspect.<\/li><li><strong>Who<\/strong>\u2026the data: puts the focus on \u201cpeople\u201d using the data<\/li><li><strong>Where<\/strong>\u2026the data: puts the focus on the\u00a0technology<\/li><li><strong>How<\/strong>\u2026the data: puts the focus on\u00a0process<\/li><\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Ownership of data is often abdicated by those who have most to benefit (business owners) and transferred to those who lack the knowledge\/domain expertise (technologists) to ensure its quality is maintained and value realized.&#8221;<\/p><p><\/p><cite>Nagle et al., 2019, p. 2<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If the pitfalls of technological fetishism are to be avoided, the business stakeholders need to be a core stakeholder group involved in any data project. It is also their help and deep knowledge of the business processes that will help build a sound business case for the different data projects that management would like to realize. Imagine technology stakeholders being confronted with questions about the \u201cReturn on Investment\u201d of a given project. Only a small group of them, if any, would be able to build a convincing case.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you are working \u201cbottom-up\u201d or \u201ctop-down,\u201d we can help you with defining clear goals that will help generate significant returns on data (innovation) tracks. A nice local example of a \u201cbottom-up\u201d approach is the \u201c<a href=\"https:\/\/www.agoria.be\/nl\/digitalisering\/digitalisering-van-bedrijven\/start-ai-haal-meer-uit-uw-data-met-artificiele-intelligentie\">Start AI<\/a>\u201d initiative where the Flemish government (with the help of&nbsp;<a href=\"https:\/\/www.agoria.be\/\">Agoria<\/a>) helps organizations detect the \u201clow-hanging\u201d fruit when it comes to operationalizing Artificial Intelligence within the organization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing elaborate documents is a great pastime for people who love to play with words. However, if it has \u201czero\u201d value for the organization as such, I hope nobody is paying for it. A data strategy \u2013 in my humble view \u2013 is an operational document, a plan, that helps management put in place structures [&#8230;]\n","protected":false},"author":2,"featured_media":3360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-3363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setting Goals for Your Data Strategy - Nemeon.io<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nemeon.io\/nl\/2023\/12\/14\/setting-goals-for-your-data-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting Goals for Your Data Strategy - Nemeon.io\" \/>\n<meta property=\"og:description\" content=\"Writing elaborate documents is a great pastime for people who love to play with words. 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